Strategy report · Updated Aug 22, 2026
What's working for @by.aleeza on Instagram.
Aleeza khan.
129K followers · 554 posts
“✨Self-taught MUA✨ 🎟 Bookings on appointment 💌 Dm for PR/Collabs 📍Lahore, Pakistan”
Engagement rate
1.99%
Per post, last 90 days
Posts per week
1.6
Niche avg 4.0
Average likes
2.5K
47 avg comments
Post mix
Last 90 days · 554 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 22.41% engaged✨✨✨ #wedding #viral #reels #ootd #explore
carousel 13.40% engagedY’all asked for the pictures😌✨ P.s. Thankyou for showing so much love on this outfit. 🩷 For everyone who asked about the dress details. It’s a custom-made outfit. I got the fabric from Liberty Market (it has sequin and pearl work that gives a muse luxe look), designed it myself, and got it stitched from my tailor. #explore #fyp #foryou
carousel 3.57% engagedFinally got time to post walima pictures after a month🩷🙈
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.6 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Saturday · Sunday
Best hours
6-8pm · 10am-12pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Relatable statement] 🤭
Used 5×
Straight out of khirad’s wardrobe🤭
How many outfits are too many outfits?🤭
Dyson Could never 🤭
X @[brand] [emoji]
Used 6×
X @haseensofficial ✨✨✨
X @laalclothing_official 🌸💕
X @shop.truba ✨
[Choice question]?
Used 3×
Which one is your pick?
Sr. & Jr. Aleeza Or Sr. & Jr. Esha?
[Love] [outfits] from @[shop]
Used 4×
Outfit from @haseensofficial 🩷✨
Lovedd these easy breezy outfits from @shopatbinsaeed
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Carousel dominance drives top engagement: post 3 hits 4k likes, post 22 matches at 4k, and post 29 surges to 17k. Wedding content explodes further with post 27's reel at 28k likes, proving personal authenticity converts followers at 129k scale. Yet 1.6 posts/week starves the algorithm of momentum, leaving most reels stuck at 3 likes despite solid comments. Prioritize 4x cadence with 60% carousels. Branded tags sustain interaction but need format upgrades for likes parity. Authentic pillars like events hold untapped scale.
Working
5- Carousels spike likes 10x+ like posts 3 and 22.
- Wedding posts explode to 28k likes on post 27.
- Brand tags fuel steady comments across reels.
- Relatable questions engage like post 1.
- Family content connects deeply post 24.
Risks
5- Fix low cadence crippling reach.
- Cut short reels averaging 3 likes.
- Balance formats to favor carousels over solo OOTDs.
- Add more personal stories beyond weddings.
- Refine hooks for consistent spikes.
Ship next
5- Post 2 carousels weekly with multi-outfits.
- Boost frequency to 4 posts per week on Thursdays.
- Develop 3 beauty collab reels monthly.
- Recap outfits quarterly like post 22.
- Test questions in 70% of captions.
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