Strategy report · Updated Aug 31, 2026
What's working for @beyondtheisland on Instagram.
Ray Tan
6K followers · 1.5K posts
“Ex-Food Columnist & Art Fellow Food Travel Lifestyle I share only the good stuff! ✨Follow and join my adventures!”
Engagement rate
2.34%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
95
45 avg comments
Post mix
Last 90 days · 1,521 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 22.93% engagedDon't miss out little Japan street in Bangsaen, Chonburi, Thailand. Just 1hr+ outside Bangkok. For full on Japanese vibes right down to the Lawson. #aroimakmak #chonburi #bangsaen #japan
reel 20.04% engaged🎉 GIVEAWAY: Win 2 Full Weeks of SuperCane! 🎉 We are pairing up to give one lucky winner the ultimate refreshment package. Get ready to fuel your days with two entire weeks of premium, fresh-pressed goodness. Here is how to enter: 1️⃣ Follow both @supercane.sg and @beyondtheisland 2️⃣ Like this post and Share it to your Stories (make sure to tag us so we can see it!) 3️⃣ Tag 2 friends in the comments below 👇 🌟 Bonus: Every additional comment with 2 new tags counts as an extra entry! 🚨 Giveaway ends before National Day! Keep a close eye on our official stories where the winner will be announced. Good luck! #SuperCaneSG #BeyondTheIsland #SGGiveaway #SingaporeFoodies #GiveawaySG
reel 11.05% engaged: Singapore🇸🇬 🍽 : ABSURDITIES Vol.1 📍 : Secret Location🤫 🕖 : Thu-Sat 18:30, 19:00, 19:30, 20:00 & 20:30 ฉีกทุกคำจำกัดความของร้านอาหารที่เคยลองมาทั้งหมด เพราะ ABSURDITIES Vol.1 คือร้านอาหารแปลกแหวกแนวที่สุดในสิงคโปร์ เพราะจะต้องมุด ปีน คลาน ตามหาส่วนประกอบของอาหาร รวมถึงตามหาเส้นทางเพื่อไปให้ถึงทั้ง 6 multiverse ซึ่งในแต่ละ multiverse จะมีธีมและเรื่องราวที่แตกต่างกัน พร้อมอาหารแนว Immersive Omakase ที่จะเสิร์ฟมาให้ทั้งหมด 6 คอร์ส และมาให้เดากันเองก่อนว่าเมนูในแต่ละคอร์สในแต่ละ multiverse เสิร์ฟมาด้วยวัตถุดิบและส่วนประกอบอะไรบ้าง พร้อมความสนุกที่บิ้วท์มาตั้งแต่ต้นจนจบ ใครที่อยากลองมาลองประสบการณ์แบบนี้ ลองดูข้อมูลเพิ่มเติมได้ที่เพจที่ tag ไว้ด้านล่างนี้เลยฮับ ส่วนพิกัดของร้านนี้จะเป็นความลับ🤫 ที่จะได้รู้กันแค่ 24 ชั่วโมงก่อนวันและเวลาที่นัดกันเท่านั้นนะ! • • • @absurditiessg #absurdities #pingthefoodlover #pingthetraveller #ping2026sg
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Sunday · Wednesday
Best hours
6-8pm · 11am-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Don't miss [hidden spot] in [location]
Used 3×
Don't miss out little Japan street in Bangsaen, Chonburi, Thailand.
Don't miss out little Japan street in Bangsaen, Chonburi, Thailand. Just 1hr+ outside Bangkok.
[Country]🇸🇬 🍽 [Name] 📍 [location] 🕖 [times]
Used 2×
: Singapore🇸🇬 🍽 : Daisy‘s Dream Kitchen 📍 : Temasek Club, Rifle Range Rd., Singapore
: Singapore🇸🇬 🍽 : ABSURDITIES Vol.1 📍 : Secret Location🤫
🎉 GIVEAWAY: Win [prize]! 🎉
Used 1×
🎉 GIVEAWAY: Win 2 Full Weeks of SuperCane! 🎉
[Humorous plea] Please help me keep my job.
Used 2×
My Boss asked me do Marketing Video. Please help me keep my job.
If I don't get 10 likes, I need to apply for a new job..
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels teasing hidden Thai spots deliver massive wins, like [1] with 1339 likes on Bangsaen Japan street, proving short, crave-inducing content crushes the algorithm. Singapore food deep-dives in posts [27] and [29] score 321 and 492 likes via iconic formats that guide diners straight to spots. Yet 2.3 posts/week starves growth for this 6k-follower food-travel hybrid. Inconsistent pillars leak momentum; most posts limp at 3 likes while outliers explode. Prioritize Thai escapes and SG eats for 80% of feed to compound virality, blending personal stories with pro tips. Cadence to 5/week on Saturdays unlocks scale.
Working
5- Viral Thailand reels like [1] spike likes 400x average.
- SG restaurant templates [27,29] drive comments.
- Giveaways [12] explode engagement with tags.
- Family travel [15] fits niche authentically.
- Menu price lists build trust fast.
Risks
5- Low volume at 2.3 posts/week misses momentum.
- Tech/art posts dilute food-travel core.
- Few CTAs beyond giveaways.
- Inconsistent formats hurt recognition.
- Rare UGC or collabs limits reach.
Ship next
5- Double down on Thailand reels like [1] weekly.
- Test 2x posting cadence to 5/week on best days.
- Run monthly giveaways tagging partners.
- Batch film 10 Thai food/market reels.
- Cross-post top reels to Stories with CTAs.
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