Strategy report · Updated Sep 1, 2026
What's working for @bernadettebanner on Instagram.
Bernadette Banner
525K followers · 554 posts
“𝐇𝐈𝐒𝐓𝐎𝐑𝐈𝐂𝐀𝐋 𝐅𝐀𝐒𝐇𝐈𝐎𝐍 NYT bestselling author of “Make, Sew and Mend” DMs are not monitored.”
Engagement rate
2.79%
Per post, last 90 days
Posts per week
0.9
Niche avg 3.0
Average likes
14.5K
117 avg comments
Post mix
Last 90 days · 554 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 6.76% engaged🪡 Sisters of the Order of St Helena’s Needle 🪡 Royal seamstresses from the court of Queen Syrene before the Very Long Nap. By the power of our great King Garvan, we are once again reawakened in glorious undeath and have dedicated ourselves to studying the art of mending flesh from the fleshsewers of the Sorrowful Regiment of St Vitoria’s Lantern. #WeReap #WeSew My Schwesters, @morgandonner @hazarielatelier Mother @dutchtailorette Saint artwork by @couldbeworsecomic Photos by @derfotofritze @koboldfoto @realms_of_mythodea
carousel 6.56% engagedPOV: your sewing teachers are a little rancid @realms_of_mythodea @morgandonner @hazarielatelier The fleshsewers of @stvitoriaslantern Photos by @ingo.turnwald
carousel 6.16% engagedSometimes I forget that it’s still possible to post still images on here. Whether or not anyone will see them is a different matter, but I don’t really care. Anyway here are some flower crowns from the last video and our new little girl Jaffa Cake who we recently inherited and who I would now commit great crimes to protect at all costs. My other girls hate being picked up, but little Jaffs doesn’t mind. So I carry her around with me like a little potato. 🥰
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.9 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Saturday · Sunday
Best hours
12-3pm · 6-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
New video dropping [day/time]
Used 3×
New video dropping this Saturday (Friday on Patreon)!
New video dropping tomorrow 🌼🍄🐚🥜
A fresh new video is live now for your viewing entertainment.
**[GIVEAWAY]** [prize/opportunity]
Used 2×
**GIVEAWAY CLOSED** WHO WANTS TO COME LIVE LIKE A HOBBIT?
Its giveaway time!
[POV/Hear me out]: [bold hook]
Used 4×
POV: your sewing teachers are a little rancid @realms_of_mythodea
Hear me out: embroidery is the new doomscrolling 🪡
🪡 [sewing theme] 🪡
Used 3×
🪡 Sisters of the Order of St Helena’s Needle 🪡
Using my sewing powers for evil. 🪡🌾🩸 @realms_of_mythodea
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
LARP event carousels dominate with peaks of 35k likes on post 3 and 34k on post 0, proving immersive fantasy costumes are the top growth lever for this 525k follower account. Group storytelling and credits amplify shares in the niche LARP community, far outpacing crafts reels at 10-20k. Low 0.9 posts/week starves the algorithm of fuel despite proven hits. Boost cadence to 3/week prioritizing weekends to reclaim visibility. Giveaways like post 14 (741 comments) excel at interaction but need tighter frequency. Personal pets sustain warmth yet underperform; pivot to hybrid craft-pet content.
Working
5- LARP carousels crush likes over 30k.
- Giveaways spike comments 700+.
- Video teases drive channel traffic.
- Heavy credits boost collab reach.
- Emoji hooks lift reel views.
Risks
5- Fix posting gaps exceeding 2 weeks between hits.
- Reduce sporadic single images with low reach.
- Limit AD posts that dip engagement.
- Balance fantasy with more craft tutorials.
- Shorten captions on low-engagement teases.
Ship next
5- Schedule LARP carousels for Fridays with photographer credits.
- Tease video drops 2 days early using 'New video dropping' hook.
- Run one giveaway monthly tied to crafts or events.
- Post pet updates midweek to sustain engagement.
- Analyze reel saves for top embroidery hooks.
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