Strategy report · Updated Aug 24, 2026
What's working for @aryamanupmanyu on Instagram.
Aryaman Upmanyu
72K followers · 96 posts
“💼 Founder & CEO @lancemart.ai & @hausofintelligence 👨🏻💻 We consult & Automate D2C & B2C 📊 Working with $300M+ businesses Repped by @socialtagindia”
Engagement rate
4.73%
Per post, last 90 days
Posts per week
1.8
Niche avg 5.0
Average likes
1.3K
2.1K avg comments
Post mix
Last 90 days · 96 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 82.10% engagedCOMMENT “AI” to know exactly how i built this🤭 . . #ai #business #chatgpt #artificialintelligenceai #explore
reel 35.14% engagedCOMMENT “AI” to know how we built this AGENT😉🤯 . . #ai #artificalintelligence #comet #shoes #sneakers #aiagent #aiagents #tech #business
reel 3.29% engagedComment “AI” to know how we built this one😉 . . #ai #aiagents #business #fashion
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.8 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Wednesday · Saturday
Best hours
6-8pm · 8-10am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “AI” to [benefit/action]
Used 26×
COMMENT “AI” to know exactly how i built this🤭
Comment “AI” to know how we built this AGENT😉🤯
Comment “AI” to build this AI business TODAY🚀
Comment “Link” for [resource]
Used 2×
Comment “Link” for the full CLAUDE roadmap🤌🏻
Comment “Link” to launch your own AI business🚀
Comment “[keyword]” to [get resource]
Used 3×
Comment “skills” to access ALL HIDDEN CLAUDE SKILLS🤯
Comment “Emergent” to get STARTED🚀
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Comment 'AI' hooks explode engagement: post [1] hit 31k comments and 27k likes, post [2] 12k likes with same formula. This lead-gen machine cranks comments across 26 posts, funneling followers into DMs or links. At 72k followers, it's the core growth engine in AI niche. Cadence kills momentum at just 1.8 posts/week. Recent 20+ posts trap at 3 likes despite hooks, leaking algorithm favor. Double frequency first: benchmark 5/week on best days like Tuesdays. Layer fresh agent visuals like [0]-[2] to spike beyond stalled reels. Prioritize Claude pillars at 35% share for proven comments.
Working
5- 'Comment AI' hook delivers 200-30k comments reliably.
- AI agent product demos crush with 27k likes on [1].
- Claude guides generate steady 300-1k comments.
- Short urgent captions fit reel pace perfectly.
- Hashtags like #aiagents boost discoverability.
Risks
5- Boost cadence from 1.8 to 5 posts per week.
- Fix recent reels stuck at 3 likes with better visuals.
- Vary hooks beyond 'AI' to test comment rates.
- Reduce repetitive captions to avoid fatigue.
- Tag fewer accounts to own content fully.
Ship next
5- Post 5 reels weekly using 'Comment AI' hook.
- Revive agent demo style from posts [1] and [2].
- Test posting Tuesdays 6-8pm for max reach.
- Audit why recent likes stuck at 3 and fix visuals.
- Batch 10 hooks around Claude skills.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana