Strategy report · Updated Aug 16, 2026
What's working for @arnoldjess on Instagram.
Jess Arnold
3.1K followers · 19 posts
Engagement rate
0.23%
Per post, last 90 days
Posts per week
0.0
Niche avg 3.0
Average likes
-1
8 avg comments
Post mix
Last 90 days · 19 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.55% engaged@brooksbaldwinnnn x @5elevenmag Makeup by @chloe_grae - Hair by @risako_hair - Shot and Styled by me. Big thank you to @lisadiruocco & @perisedge at @imgmodels and such a wonderful team 🤍
carousel 0.49% engaged@oliviasim1
carousel 0.46% engagedBeautiful Caroline in Montréal 🤍 @carolinevreeland
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.0 posts/week
Niche benchmark · 3.0/week
Best days
Thursday · Monday · Tuesday
Best hours
12-2pm · 6-8pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
@[model] for @[pub/agency] // credits
Used 7×
Beautiful Tessa for L’Officiel Baltic // Makeup @williamrmurphy / Hair @smonden_ / @tessa.j @identitymodels / Special thanks to @ligazemture @lofficielbaltic 🤍
@oliviasim1 for @elitenyc / HMU @kyriakisavrani @nextartists
@brooksbaldwinnnn x @5elevenmag Makeup by @chloe_grae - Hair by @risako_hair - Shot and Styled by me. Big thank you to @lisadiruocco & @perisedge at @imgmodels and such a wonderful team 🤍
[adj] @[model] [for pub]
Used 5×
sweetest @kkianac for @theindustryny
@oliviasim1
@belexib 🤍
[place/activity] 🤍
Used 4×
california 🤍
summer days 🤍 @cakemagazine #issue32 feat. @kyndallcampbelll @nikolebaly in @zuluandzephyr
Christie at home in NYC, 2023 🤍
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp to 3 posts per week to unlock stalled growth. With 3072 followers and 0 posts/week cadence, momentum vanished, yet post 4 hit 18 comments via editorial carousel and posts 1,5,17 averaged 15 comments on model features. Thursdays dominate top engagement from 6 high-performers. Thursday pillars revive the pro fashion audience. Blank captions on posts 0,7,15 waste views; hooks like '@[model] for @[pub]' fuel 14+ comments repeatedly. Prioritize carousels at 70% share for visual storytelling. Network tags amplify reach organically. Scale what works, post consistently.
Working
5- Editorials with credits drive peak comments like post 4 at 18.
- Model tags pull networks; posts 1,5,17 average 15 comments.
- Thursday timing aligns with 9+ comment average across 6 posts.
- 🤍 emoji hooks add emotional pull in 4 strong posts.
- Carousels outperform at 70% of top engagers.
Risks
5- End posting droughts; recent months show zero activity.
- Caption all posts to guide engagement beyond visuals.
- Balance pillars; lifestyle at 20% underperforms editorials.
- Limit single images; favor carousels for higher comments.
- Boost recency; oldest posts from 2022 dilute feed.
Ship next
5- Post 3x/week on Thursdays using magazine pillar templates.
- Add descriptive captions to every image avoiding blanks like posts 0,7,15.
- Tag 3-5 relevant accounts per post to boost reach.
- Test carousel vs single image on model spotlights.
- Track comments from top hooks for refinements.
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