Strategy report · Updated Aug 18, 2026
What's working for @anybuddy_app on Instagram.
Anybuddy - La super-app des sports de raquette 🎾🏸
8.6K followers · 282 posts
“1500 clubs de tennis - padel - badminton - squash - tennis de table - pickleball 600 000 joueurs réservent déjà sur Anybuddy ! Et toi ? ⤵️”
Engagement rate
16.94%
Per post, last 90 days
Posts per week
1.2
Niche avg 4.0
Average likes
1.4K
13 avg comments
Post mix
Last 90 days · 282 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 191.29% engagedViens réserver un terrain sur l’application Anybuddy 😇💛#tennis #tennisfrance
carousel 76.17% engaged“T’as testé le padel ? C’est top !” Du Padeliste reconverti au Nerveux en passant par l’Éternelle victime, la FFL a dressé les 8 profils de joueurs et joueuses de tennis que vous allez croiser cette année 🎾🇫🇷 Vous ou vos partenaires êtes forcément dedans, c’est scientifiquement prouvé ✅️ Retrouvez-les sur @anybuddy_app avec les nouveaux matchs publics ! En collaboration commerciale avec Anybuddy #tennis #padel
reel 34.17% engagedLes Padel addicts aux matchs ouverts sur l’application @anybuddy_app ! #padel #padelfrance #padelvideos #padeltime
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 03
Player Archetypes
10.00%Carousel post profiles tennis player types in fun categories. Collaborative style sparks comments and recognition. Educational entertainment.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.2 posts/week
Niche benchmark · 4.0/week
Best days
Wednesday · Tuesday · Thursday
Best hours
6-8pm · 12-2pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Viens réserver un terrain sur l’appli Anybuddy [emoji]
Used 12×On connaît tous [funny player fail]
Used 5×Tag [player type] or describe [funny profile]
Used 4×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Humor reels are the engagement powerhouse, with post 7 hitting 16k likes and post 0 at 2.4k, proving relatable padel chaos converts viewers to app users. Yet 1.2 posts/week starves growth in a niche craving consistent fun content. Pillars like Court Chaos Humor dominate 45% of feed and outperform features by 10x on likes. Biggest leak is sporadic cadence missing peak windows like Wednesdays. Double humor output while fixing frequency to claim market share among 600k+ players.
Working
5- Humor hooks in posts 7,10,15 explode likes over 2k.
- Consistent app CTAs in 70% of posts drive conversions.
- High-comment carousels like post 2 build community.
- Feature announcements like post 1 sustain steady engagement.
- Peak days align with top performers on Wednesdays.
Risks
5- Boost cadence from 1.2 to 4 posts per week.
- Diversify beyond 90% reels with more carousels.
- Reduce low-engagement gift posts under 5%.
- Add more UGC reposts for authenticity.
- Refine CTAs in low-performers like post 4.
Ship next
5- Produce 2 humor reels weekly using top hook.
- Test posting at 6-8pm Wednesdays.
- Cluster more archetype carousels like post 2.
- Partner with UGC creators for reposts.
- Scale to 4 posts/week starting next month.
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