Strategy report · Updated Jul 22, 2026
What's working for @amazonads on Instagram.
Amazon Ads
24.5K followers · 671 posts
“Full-funnel advertising. At scale. For everyone.”
Engagement rate
1.91%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
455
13 avg comments
Post mix
Last 90 days · 671 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 52.71% engagedAmazon and Boardroom have reached a multi-faceted agreement. Wondery will distribute Boardroom’s series via video and audio across Amazon services, including Prime Video, Amazon Music, and Fire TV Channels, as well as continue to be available on Boardroom’s YouTube, Boardroom.TV, and social channels. Beyond content, this deal supercharges Boardroom’s signature live events — from the Super Bowl to NBA All-Star and other major sports and entertainment moments — while unlocking new advertising opportunities across video and social platforms. More at the link in bio.
carousel 2.24% engagedMark your calendars, Prime Members! Prime Day is back June 23-26. Amazon’s biggest event of the summer comes early, giving members a head start on the season with millions of deals. Here’s what you need to know.
reel 1.69% engagedCome with us to @Amazon Port at @Cannes_Lions! With gelato at the @Twitch Kappa Creamery, espresso martinis in the speakeasy, and a rose fountain, Amazon gave attendees plenty of places to cool down in the heat—all in the visual setting of a classic French village. We spoke with Mary Kish, Dustin Duke, and @angelalauren1 about their respective spaces within Amazon Port. Here's what they said.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Monday · Tuesday · Wednesday
Best hours
8-10am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
These are the [X] things [person] can't do business without
Used 9×
That's just 3 of the 5 things Darrell Spencer, CEO of Crowned Skin, says he can't run his business without.
We sat down with David Leggins II...and asked him to name the 5 things he can't do business without.
Gavin Cheung built MotionGrey from the ground up — and these are the 5 things he says he cannot run his business without.
See how [brand] turned [X] into [result]
Used 4×
See how Majority turned £3,000 into £27MM turnover, scaling their audio brand globally with the help of Amazon Ads.
Watch how they turned year-over-year growth from a dream into reality at the link in bio.
That's where a full-funnel approach with Amazon Ads came in — helping Crowned Skin build brand awareness and turn curiosity into conversions.
What happens when [brand/person] goes all in on [strategy]?
Used 3×
What happens when a beauty brand goes all in on full-funnel marketing?
FBA Empires founder Michael Elliot relies on Sponsored Products, customer reviews, AI, and Amazon Marketing Cloud — here's why each one made his non-negotiables list.
We asked Andy Isom to name the 5 things he cannot run his business without, and his answers might make you rethink your entire strategy.
Watch more / Read more / Learn more at the link in bio
Used 22×
scaling their audio brand globally with the help of Amazon Ads at the link in bio.
See how your brand can be part of it at the link in our bio.
See how precision and interactivity are closing the loop between reach and performance at the link in our bio.
You don't need [X] to [achieve Y] — you just need [Z]
Used 2×
You don't need a massive budget to build a massive brand — you just need the right strategy.
Creative Agent helped Red Canoe Credit Union avoid traditional barriers and put streaming TV within reach.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @amazonads is already proven: post [15] earned 12,633 likes and 302 comments, roughly 4,000x the median engagement of every other post in this 30-post window. That is not luck. It is a news-driven carousel with a named partner (Boardroom), a concrete deal structure, and cultural stakes. Posts [3] and [22] also beat baseline, both anchored to real events with specific names and numbers. The pattern is clear: when this account ties content to a moment or a measurable outcome, it earns attention. When it defaults to the "5 non-negotiables" reel format, it flatlines. That format accounts for roughly 37% of posts yet nearly all have 3 likes, making it the biggest leak in the feed.
Cadence sits at 2.3 posts per week, well below the 4-per-week benchmark for a B2B advertising brand at this follower size. The account is also posting almost exclusively to outbound links, which limits native engagement. Reels dominate the format mix but consistently underperform carousels on this account, which is the opposite of the typical Instagram pattern and suggests the reel production quality or hook speed needs a hard look.
Working
3- News-driven carousels with named partners and concrete deal terms drive outsized engagement, as seen in post 15 with 12,633 likes.
- Event coverage reels with on-camera talent like post 3 outperform most reels by surfacing real faces and specific venue details.
- The Majority ROI story in post 1 shows that pairing a specific number like £3,000 to £27MM with a brand name makes the hook land harder.
Risks
4- The 5 non-negotiables reel series runs too frequently at roughly 37% of posts and consistently earns only 3 likes, cap it at one per two weeks.
- Every post funnels to a link in bio with no native payoff, add one piece of value inside the caption itself to reward non-clickers.
- Posting cadence at 2.3 per week is too low for a brand with 24,539 followers competing in a high-volume B2B niche, push toward 4 per week.
- Reel hooks take too long to state the core claim, the first three seconds need a concrete number or named brand before any context.
Ship next
5- Ship one news-driven carousel per week tied to a real partnership, platform update, or industry moment with a named brand and a measurable outcome.
- Cut the non-negotiables reel series to twice a month and rotate in one brand growth case study reel with a specific revenue or growth number on screen.
- Test posting on Monday and Wednesday mornings between 8 and 10am, when the feed data suggests higher early-week activity.
- Add one sentence of standalone value to every caption so users who never click the link still learn something worth sharing.
- Audit the first 3 seconds of all upcoming reels and ensure a stat, brand name, or bold claim appears before any scene-setting.
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