Strategy report · Updated Aug 9, 2026
What's working for @alexnonymouswrites on Instagram.
Alex Nonymous
7.3K followers · 7.1K posts
“Reader, author, queer mess 😍”
Engagement rate
0.25%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
18
0 avg comments
Post mix
Last 90 days · 7,121 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.48% engagedanyway, we should all go read The Mariah Mission #ace #acebooks #acepride #queerbook #queerbooktok
reel 0.64% engagedalso I wrote it and it's called The Cupid Column #wlwbooks #sapphicbooks #autistic #autisticbooks #romcom
reel 0.61% engagedalso like, the world building telling you disabled characters exist in this world is DISABLED CHARACTERS EXISTING IN THIS WORLD #disabled #mobilityaids #cozyfantasy #disabilityrepresentation #physicallydisabled
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Book Spotlight Reels
55.00%Short reels that name a specific queer or neurodiverse book and highlight one standout element. This is the highest-volume format and drives the bulk of reach, though engagement varies widely. The format works when the hook is personal or provocative rather than purely informational.
- 02
Rep & Identity Advocacy
20.00%Posts that argue for why a specific type of representation matters, often with a pointed or funny observation. These outperform standard book spotlights because they give the audience something to feel, not just discover. Post 17 and post 24 are the clearest examples of this pillar working.
- 03
Character & Trope Appreciation
13.00%Carousels and reels that zoom in on a specific character dynamic or romance trope such as enemies-to-lovers or queerplatonic love. They perform steadily and generate the warmest community tone. The format rewards emotional specificity over broad genre labels.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Sunday · Friday
Best hours
7-9am · 12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
also [personal stake claim] and it's called [title]
Used 3×
also I wrote it and it's called The Cupid Column
it's called Debate Kids at the End of the World if you wanted to fix that 👀👀
anyway, we should all go read The Mariah Mission
finally addressing [X] / addressing these [strong noun]
Used 2×
finally addressing these LIES
seemlessly repurposed this one 💪💪
also like, [strong opinion about [topic] in plain language]
Used 2×
also like, the world building telling you disabled characters exist in this world is DISABLED CHARACTERS EXISTING IN THIS WORLD
I keep flip flopping on what would be best
I LOVE [topic] [playful sound/expression]
Used 2×
I LOVE CURSES NOMNOMNOM
I love themmmmmm
read [title] / go read [title]
Used 3×
read Dear Blakeeee
anyway, we should all go read The Mariah Mission
book: Debate Kids at the End of the World
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @Alexnonymouswrites is leaning harder into opinion and advocacy posts, which are dramatically outperforming pure book-spotlight reels. Post 24 earned 105 likes, post 17 earned 45 likes, and post 23 earned 47 likes, all by foregrounding a strong personal claim rather than just naming a book. By contrast, the majority of book-only spotlights in this window sit below 10 likes, with several at 4 to 6. The feed currently runs at 2.3 posts per week against a niche benchmark of 5, so there is also a straightforward volume gap to close.
The biggest leak is comment volume. Across all 30 posts, only 11 total comments were recorded, and only posts 19 and 24 broke above 2. The account has a warm, funny voice that clearly resonates on the like side, but captions are not ending with a question or a prompt that invites response. Fixing this one habit across every post type would compound over time.
The strongest content template in the feed is a short rant or hot take that happens to mention a book title, rather than a book title that happens to include a personal note. Shifting the ratio of opinion-first posts from roughly 20% to 40% of output, while doubling posting cadence, is the highest-ROI move available right now.
Working
4- Opinion-first and advocacy reels consistently hit 40 to 105 likes, far above the feed median of roughly 10.
- The creator's casual, funny voice in captions builds a distinct identity that differentiates the account in a crowded book niche.
- Self-promo posts perform well when the book title is woven into a broader observation rather than announced directly.
- Trope and character appreciation carousels earn steady mid-range engagement and likely drive saves.
Risks
5- Comment counts are near zero across the board. End every caption with a direct question to the audience.
- Posting cadence of 2.3 per week is less than half the niche benchmark of 5. More output is needed before optimizing anything else.
- Many book spotlight reels duplicate the same title across multiple posts in the same day, which dilutes reach and signals low editorial curation.
- Hashtag sets are repetitive across posts. Rotate at least 30 percent of tags per post to avoid suppression.
- No posts use a strong open-loop headline in the first caption line. Add a curiosity gap before naming the book.
Ship next
5- Audit the three highest-performing posts (24, 17, 23) and write five new reels that copy their opinion-first structure before returning to standard book spotlights.
- Set a target of 5 posts per week for the next four weeks and schedule posts in advance to avoid the current day-clustering pattern.
- Add one direct question at the end of every caption starting immediately. Track whether comment rate lifts within two weeks.
- Consolidate duplicate same-title posts (e.g., While We're Still Beasts appears at indices 4, 6, and 28) into one stronger post per book.
- Test posting on Friday and Saturday evenings to see if a rested weekend audience improves engagement over the current weekday dump pattern.
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