Strategy report · Updated Sep 3, 2026
What's working for @absastros on Instagram.
absastros
2.9K followers · 4.4K posts
“A District 218 school, Shepard High School shines in academics, arts, athletics, support, service and leadership opportunities.”
Engagement rate
6.10%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
179
0 avg comments
Post mix
Last 90 days · 4,414 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 19.25% engagedWelcome back, Astros! Community High School District 218 (CHSD 218) welcomed students back for the 2026-27 school year during the second full week of August. Here's a quick look at how the day went in all the buildings across the district! CHSD 218 has more exciting content on its YouTube channel (link is in our bio).
carousel 17.79% engagedWelcome, Class of 2030! Today was the first day of school for our freshmen! They were welcomed by our staff and student ambassadors before participating in an athletic and activities fair and meeting their teachers. Everyone did a great job taking shelter in the basement and staying safe during today's tornado warning and power outage. We wish you the best during your time at Shepard!
carousel 11.99% engagedThanks to everyone who attended Freshmen Pre-Launch! Families walked around our school and practiced opening lockers on Wednesday. They met our administrators, found their classrooms, and learned about being an Astro. We hope you're feeling excited and prepared for your first day!
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Thursday · Friday
Best hours
8-10am · 4-6pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Thanks to [org] for [action]!
Used 5×
Thanks to PHTV4 for featuring our boys golf team!
Thanks to PHTV4 for featuring our girls golf team!
Thanks to Donson Machine for speaking with our students!
Congrats/Congratulations to [person/team]!
Used 3×
Congrats to our varsity football team on beating Bulls Academy, 7-6!
Congratulations to our Staff Member of the Week, Gwen Jacobson!
Welcome [group/person]!
Used 5×
Welcome back, Astros!
Welcome, Class of 2030!
Help us welcome our new security officers, Matthew Chicoine and Marcus Terry!
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Sports and back-to-school reels/carousels dominate with post 9 at 565 likes and post 20 at 522 likes, proving visual storytelling wins for this audience. Yet 2.3 posts/week starves growth in a niche craving timely updates. Lean into athletics pillars where 30% of feed crushes averages, while staff shoutouts underperform at static images. Boost cadence to 4/week, prioritizing high-engagement formats to lift overall reach. Fix low comments by prompting shares on wins like football (post 5, 343 likes). District partnerships amplify visibility, as seen in PHTV4 features (posts 0-2).
Working
5- Sports content peaks engagement, e.g. post 9's 565 likes.
- Welcome series builds hype, post 20 at 522 likes.
- Thanks-to-partner hooks extend reach via tags.
- Event carousels like post 24 foster community.
- Timely updates align with school calendar.
Risks
5- Low posting cadence limits momentum.
- Few interactive elements spark zero comments.
- Static images lag reels by 3x on likes.
- Overreliance on announcements without visuals.
- No consistent CTAs for engagement.
Ship next
5- Double sports reels weekly, targeting Tuesdays and Fridays.
- Launch staff video series for higher interaction.
- Add CTAs like 'Tag a friend!' to event posts.
- Survey families for content preferences.
- Partner with local media for cross-posts.
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