Strategy report · Updated Aug 24, 2026
What's working for @aaras_terracotta on Instagram.
Aaras terracotta jewellery/Govt certified artisan
14K followers · 1.3K posts
“Terracottajewellery manufacturer/craft materials 🏆44 awards/🌍4world record holder 👩🏫Best terracotta jewellery class 🎯Trained 1500+students”
Engagement rate
0.22%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
28
4 avg comments
Post mix
Last 90 days · 1,292 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 3.89% engaged💥Comment Murugan for cutter price detail👍💥 🧿❤️unique murugar design cutter vs stamp launch‼️🔥 No need to draw designs manually anymore! Create patterns in clay within minutes 💫 Easy to use • Perfect finishing • Time saving tool ❤️Make stunning terracotta jewellery, pendants & earrings effortlessly 🎨 Affordable price with premium quality ✨ Dm to order 9940438577/any colors and designs can be done 👍These earthy beauties are perfect 🤗jewelry adding a touch of boho chic to any outfit. 💥 Crafting something beautiful and unique with my hands has always been my passion🤗 For more creative terracotta designs and ideas do follow my page @aaras_terracotta ❌Don't copy my designs or videos without my concern❌🙅♀️ #terracottajewelry #jewellery #viral #instareel#handmadejewellery [Clayjewelry,clayartist,handmadejewelry handcraft, handmadewithlove,handmade terracotta,customized,custom,trendingreels viralreels,instalove, jewelry,jewelrydesigner handicraft explorepage,recycle,reuse featured,videoediting,editing,returngifts goviral,diybohochic ,bohostyle,instafeed Jewellery, tutorials, video editing, jewelry, handmadewithlove, handmade jewelry, terracotta jewellery,aarasterracotta,terracotta jewellery making, clay, handmade, handicraft photography,returngifts,clayart,clayjewellery, clay, trendingaudio,kolam, art, diy, tutorial, polymerclay,painting,process,makingprocess,bts,behindthescenes,recreation,unique,gold,jhumkasmaking,thalapathy,gift,giftideas,election,newideas,cmvijay,tvk,thalapathy,3dcutter,materials,rawmaterial,peacockcutter,feather cutter,godcutter,shivan cutter,murugan,murugarcutter,muruganthunai,claycutter,karuppu,karuppasamy cutter,surya,classical dance,bharatham cutters,unique cutters,classicaldance,asethetic,creativelaunch,onamspecial,onamlaunch,onam design,murugar,ommuruga,murugarcutter,muriganthunai,murugan]
reel 1.54% engaged🚨Unleash your creativity with our online terracotta jewellery making class! 🌟 Whether you're a beginner or looking to refine your skills, we’ve got you covered from basic to advanced techniques. Join us and craft your unique pieces today! Sign up now! Online Terracotta jewellery Class details Date: April 26,27&28th(weekend batch) Timing:Mrng batch (10-1pm)& evening batch (6-9pm) Live: zoom meeting Languages:Tamil, english and malayalam Fees:1500rs only(without materials) Additional benefits 💥Course completion certificate 💥Batchwise best performer certificate 💥Life time access recorded videos 💥Life time assistace (cal /groupsupport) 💥Business ideas, guidance and support 💥social media handling 💥techniques and hands on practice 💥clear guidance and step by step tutorials 🚨Limited seats only available 🚨 Dm to place ur seat 9940438577 #TerracottaJewellery #CraftYourStyle #OnlineClass #clayart #clayjewellery #explore #goviral #clay #jewellery #featured #coimbatore #kerala #Singapore #malaysia #women #srilanka #handmadewithlove #handmade #reels #instafeed #workshop #workfromhome #entreprenuer
reel 0.26% engaged🎉 GUESS THE PRICE & WIN! 🎉 Think you can guess the correct price of our Impression Tools Set? 👀✨ 💛 10 LUCKY MEMBERS who guess the CORRECT PRICE will get an EXCLUSIVE 20% OFF on this tools set! 🥳 ✨ How to participate: 1️⃣ Follow our page 2️⃣ Like this post ❤️ 3️⃣ Comment your GUESS PRICE 👇 4️⃣ Get it right & grab 20% OFF! 🎁 ⏰ Limited-time offer — be quick! Let the guessing begin! 🤩👇 #GuessThePrice #ImpressionTools #ClayTools #TerracottaTools #TerracottaJewellery ClayJewellery JewelleryMakingTools TerracottaArtist ClayArtist HandmadeBusiness CraftTools 20PercentOff LimitedOffer SmallBusinessIndia TerracottaJewelleryMaking
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 04
Online Workshops
3.00%Announcements for online terracotta jewelry classes with timings, languages, and fees. Targets skill-building audience.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Friday · Thursday
Best hours
10-1pm · 6-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
💥[theme] cutter vs stamp launch‼️
Used 22×
🦚✨Murugaa🙏✨🔥 🦚🧿 MURUGAN CUTTER vs STAMP(2new designs) – NEW LAUNCH!
💥Comment Murugan for cutter price detail👍💥 🧿❤️unique murugar design cutter vs stamp launch‼️
💥🧿Unique Ram seetha cutter vs stamp🔥🔥🙏Exclusive launch‼️
NEW LAUNCH ✨ [design] Cutter vs stamp 🧿🙏 No need to draw
Used 18×
✨ NEW LAUNCH ✨ God ganesha Design Clay Cutter 🧿🙏 No need to draw designs manually anymore!
✨ NEW LAUNCH ✨ Unique bharatham design Cutter vs stamp🧿🙏 No need to draw designs manually anymore!
✨ NEW LAUNCH ✨ God Durgama Design Cutter vs stamp 🧿🙏 No need to draw designs manually anymore!
loved the outcome✨
Used 12×
loved the outcome✨ Many of you asked for a Cute Butter Krishna design in cutter & stamp form
loved the end outcome✨ ✨ அருளும்... அழகும்... கலைவும்... அனைத்தும் ஒரே வடிவில்!
loved the outcome✨/our new launch god cutter designs👍
GUESS THE PRICE & WIN!
Used 1×
GUESS THE PRICE & WIN! 🎉 Think you can guess the correct price of our Impression Tools Set?
🚨Unleash your creativity with our online [class]!
Used 1×
🚨Unleash your creativity with our online terracotta jewellery making class! 🌟
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Cutter vs stamp launches deliver the biggest wins, with post 25 hitting 540 likes on Murugan design amid 14k followers. Repetitive god and cultural themes fill 75% of feed but average 3 likes elsewhere, showing formula works when interactive. 2.3 posts/week starves algorithm reach; benchmark is 5 for crafts niche growth. Post 14's 34 comments prove contests unlock engagement. Scale launches with CTAs while fixing cadence. Add variety to sustain spikes.
Working
5- Cutter launches spike to **540 likes (post 25)** and **34 comments (post 14)**.
- DM CTAs in every post drive direct sales.
- God themes resonate culturally.
- Process vids like post 8 inspire custom orders.
- Class promo post 0 hit **206 likes** uniquely.
Risks
5- Vary repetitive launch captions to avoid fatigue.
- Boost consistency from 2.3 to 5 posts/week.
- Mix in more interactive elements beyond DMs.
- Reduce copy-paste patterns in 75% of launches.
- Limit low-engagement offers like post 1.
Ship next
5- Post **5x/week** targeting Saturdays like post 25.
- Run weekly guess contests like **post 14 (34 comments)**.
- Test 2-3 jewelry tutorials weekly.
- Launch 1 new cutter design daily with Tamil/English captions.
- Schedule around **6-9pm** slots.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana