Strategy report · Updated Aug 20, 2026
What's working for @_makeupbysehar_ on Instagram.
Sehar🤍
19.2K followers · 482 posts
“💌seharfatima08@hotmail.com 🎀just a brown beauty creator ♡ 🎀@charlottetilbury - ‘seharFAJSM’ 🎀@lookfantastic - ‘LFTFSEHAR’”
Engagement rate
0.46%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
80
8 avg comments
Post mix
Last 90 days · 482 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.54% engaged@elfcosmeticsuk I can’t keep upppp😍🏆 Shades: ‘rose macaron’ & ‘molten chocolate’ #lipstains #elfcosmeticsuk #drugstoremakeup #affordablemakeupproducts #makeupdupes
carousel 1.03% engagedAn @ethncofficialpk fit for the party ofc😙 #ethnc #browngirls #pakistanifashion @farooqgotaudio @kissnails really is the 🐐 #kissnails Birthday cards are mandatory!!! waited so long to wear these heels😍😍 #riverislandheels @ethncofficialpk 🤏🏼🤏🏼 #ethnc #pakistanidesigner took me about 15 mins to decide what I wanted in my plate🥲🥲 #foodiesofinsta #chinesefood sensational😮💨 Apis chaat>>>> #chaat #desistreetfood I need some practice on this one right here🤣 🥶🥶🍾 no explanation needed😋 food coma is still in effect😙 PAVLOVA😋😋😋😋 endless desserts in this house + 🎂
reel 0.99% engagedtook inspo from my creative queen @maytahmi ofc😮💨 #whimsical #whimsymaxxing #funmakeup #makeupcreative
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Sunday
Best hours
6-8pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
@[brand] [hype phrase]!
Used 7×
@elfcosmeticsuk eating the makeup game as usual x
@makeuprevolution come to the fronttttt
@elfcosmeticsuk I can’t keep upppp
[long product list] glam
Used 4×
desi glam duhhhh😍 @no7uk dewy moisturiser @kiehlsuki
playlist on shuffle, glam on 100000🤏🏼 product details- @no7uk
@tirtir_global milk ampoule @diorbeauty foundation stick
#whimsy [creative look]
Used 3×
took inspo from my creative queen @maytahmi
#whimsy #fairycoreaesthetic #makeupaesthetic
pre shower makeup>> #whimsymakeup
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Drugstore hype reels dominate engagement, with post 23's 276 likes on e.l.f. lips proving affordable shouts scale fast for 19k followers. Desi glam lists like post 17 (97 likes, 25 comments) build loyal comments, while whimsy creatives (post 2, 175 likes) add virality. Yet 2.3 posts/week starves growth in this visual niche. Pillars cover beauty well but lifestyle dilutes focus. Triple cadence first, prioritizing reels over images. Blend hooks like brand tags into glam for hybrid winners. Consistent output turns spikes into steady climbs.
Working
5- Brand hype reels crush likes, post 23 at 276.
- Glam product lists spark comments, post 17 with 25.
- Whimsy trends drive views, post 2 175 likes.
- Modest fashion carousels engage deeply, post 8 18 comments.
- South Asian tags build niche loyalty across posts.
Risks
5- Posting cadence too low at 2.3/week limits algorithm push.
- Overreliance on reels; revive high-like carousels like post 8 (180 likes).
- Lifestyle posts scatter theme; tighten to 80% beauty.
- Few dupe/hack content despite viral proof in post 15.
- Inconsistent tagging reduces collab chances.
Ship next
5- Ramp to 5 posts/week with 3 drugstore reels.
- Batch 2 whimsy looks weekly for weekends.
- Tag brands consistently and pitch collabs.
- Test carousel stories from top reels like post 8.
- Track engagement by hour to refine windows.
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