Strategy report · Updated Jul 27, 2026
What's working for @_deeglowvibes_ on Instagram.
Deepa Thadhani ✨ Glow | Lifestyle
3.5K followers · 237 posts
“✨ Glow-focused living 🤍 Beauty, skincare & daily rituals 🎥 Real reviews. Real vibes. 📩 PR & Collabs 📍 Mumbai”
Engagement rate
22.63%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
386
403 avg comments
Post mix
Last 90 days · 237 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 417.21% engagedIf you know me, you know. 😉✨ #DeeGlowVibes #SkincareRoutine #glowingskin #SkincareLover #DailySkincare
reel 132.24% engagedComment “Flash” to get the link This is Facial in a Flash from Antinorm @antinorm.co — a one-step product that’s meant to do quite a bit in your routine. I just massaged it in for a minute, rinsed it off… and my skin felt quite fresh and smooth. Still using it consistently to see how it holds up over time — but first impressions are definitely interesting. #deeglowvibes #honestreview #skincareroutine #glowingskin #skincarecommunity
reel 40.82% engagedA simple night routine that helps me wind down and gives my skin some much-needed care after a long day. ✨ Nothing complicated—just a few steps I enjoy staying consistent with. From double cleansing to hydration and a little extra attention to areas that need it most, this is what my evenings usually look like. 🤍 #DeeGlowVibes [Night Skincare Routine, Skincare Routine, Dry Skin Care, Skin care over 40, indian skin blog]
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Friday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment "[WORD]" and I'll send you the link.
Used 6×
Comment GREEN and I'll send you the link.
Comment LINK and I'll share it with you.
Comment "GLOW" and I'll send you all the product links.
Finally tried [product] and I can see why people are talking about it.
Used 3×
Finally tried the Kay Beauty Cashmere Lip & Cheek Blur, and I can definitely see why people are talking about it.
I saw the last step in this kit and immediately wanted to try it
I know this looked a little weird at first but I didn't expect this to actually make sense in my routine.
For me, [beauty/habit] was never really about [common assumption].
Used 3×
For me, makeup was never really about looking completely different.
For the longest time, I focused on serums, moisturisers and sunscreen, but never really paid much attention to the cleanser I was using.
The first time I heard the word cholesterol in skincare, I definitely had questions.
It's not [X] that's the problem… it's [real reason].
Used 2×
It's not sunscreen that's the problem… it's the texture.
not every workout has to be your best workout. Some days the win is simply showing up.
Save this for the next time you want [desired outcome].
Used 2×
Save this for the next time you're looking for a brown lip combo that just works.
My Protein Smoothie Recipe
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for this account is the skincare routine format. Posts 4 and 8 alone account for over 5,200 likes and nearly 10,800 comments out of roughly 7,000 total engagements across all 30 posts. That is a heavily skewed distribution, and it tells a clear story: when the content is personal, process-driven skincare, the audience responds at a completely different scale than on any other content type.
The comment-for-link mechanic is working as a conversion tool, showing up across at least 6 posts and lifting comment counts noticeably on posts like 20 (493 comments) and 6 (23 comments). The account also has a sharp instinct for honest framing. Non-sponsored callouts and first-person texture critiques (post 9, post 2) create the kind of credibility that encourages saves and shares, not just passive scrolling.
The biggest leak is posting cadence at only 2.2 posts per week, well below the 4-per-week benchmark for this niche. The travel and lifestyle content (posts 11, 27, 29, 29) dilutes feed focus without contributing meaningful engagement. The account should concentrate volume on skincare and makeup combos, use the comment-for-link hook consistently, and cut lifestyle posts to one per two weeks unless they anchor a beauty narrative.
Working
4- Skincare routine reels drive outsized engagement, posts 4 and 8 prove the format works at a completely different scale than anything else.
- Comment-for-link CTAs reliably lift comment counts and create a DM funnel without requiring paid tools.
- Non-sponsored honesty framing builds trust and keeps product reviews feeling credible rather than promotional.
- Lip and makeup combo posts with specific product names generate saves and direct questions about dupes or shades.
Risks
5- Posting cadence is too low at 2.2 per week. Increasing to 4 per week would compound reach without burning the audience.
- Lifestyle and travel posts (posts 11, 29, 27) average under 40 likes and dilute the niche focus that drives top performance.
- Captions on high-engagement posts like 8 are too short and miss the chance to add context, a hook, or a save prompt.
- Fitness and wellness content (posts 7, 12, 17) has no clear connection to the beauty brand and confuses the content identity.
- Hashtag use is inconsistent, some posts mix bracket-style tags with standard hashtags which can hurt discoverability.
Ship next
5- Produce one dedicated skincare routine reel per week modeled on posts 4 and 8, keeping the personal and process-driven format that already converts.
- Apply the comment-for-link hook to every product-focused reel, not just ad placements, to drive comment volume consistently.
- Audit lifestyle and fitness posts and replace one per month with a makeup combo or product review reel tied to the beauty pillar.
- Add a clear save prompt to every tutorial or recipe-style caption to improve saves, which signal content quality to the algorithm.
- Standardize hashtag format to plain hashtags only, aiming for 8 to 12 per post, mixing niche tags like indianskincare with mid-tier beauty tags.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana