Capture the thought, keep its source, and turn it into a post when you are ready.
Ideas are the light planning layer between research and production, with manual notes, generated suggestions, bookmarks, and templates.
Live. Available in Ideas, Discover, and Templates.
What you can do
Content ideas and bookmarks, down to the useful details.
Good ideas disappear when they live in screenshots, chats, and random notes.
Manual and generated ideas
Write down a thought yourself or ask Postana for ideas based on the brand and research pool.
Bookmarks with origin
Save useful trend evidence while keeping a link back to where the idea came from.
Idea templates
Start from reusable angles when you need a prompt without choosing a full calendar.
Move into creation
Turn an idea into a draft when it is ready, without copying it into another tool.
Works with
Fits the rest of the work.
Good to know
Ideas are not scheduled posts until you turn them into content.
Saved sources remain references, not copied creative.
FAQ
Questions people ask before they start
The short, honest version.
What is the difference between an idea and a draft?
An idea is a light note or concept. A draft is actual post content that can move toward scheduling.
Can I save something from Discover?
Yes. Bookmark useful evidence and keep its origin attached to the saved idea.
Can Postana generate ideas for me?
Yes. It can use your brand and ranked research to suggest angles that fit.
Keep going