Start with the platform and format, then make content that fits how people use it.
Postana supports twelve authoring combinations across Instagram, TikTok, LinkedIn, and X, with format-specific editors and generation prompts.
Live. Available from New, Ideas, Calendar, Library, and the AI agent.
What you can do
Platform-native content creation, down to the useful details.
Stop stretching one caption into formats it was never made for.
Twelve authoring combinations
Create supported static posts, carousels, short videos, text posts, and threads for the platforms that use them.
Format-specific prompts
A Reel script, LinkedIn carousel, and X thread each start with the right structure.
Batch generation
Create more than one content item when a plan or idea needs a small series.
Draft and library flow
Keep finished content in the library or move it into the publish queue.
Works with
Fits the rest of the work.
Good to know
Facebook is not currently an authoring target in the creation flow.
Threads can be connected for publishing, but it is not currently a standalone authoring target.
FAQ
Questions people ask before they start
The short, honest version.
Which platforms can I create for?
The current authoring flow supports Instagram, TikTok, LinkedIn, and X.
What can Postana create?
Supported formats include static posts, carousels, short video scripts, text posts, and threads.
Does Postana create Facebook posts?
Facebook is not currently a target in the main authoring flow.
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