TikTok strategy report · Updated Aug 1, 2026
What is working for @brewlab on TikTok.
Brew Lab
128K followers · 284 videos
“Good coffee without the confusing bits.”
Typical views
57.8K
Median across recent videos
Typical reach
45%
Views compared with followers
Engagement per view
8.1%
Likes, comments, and shares
How close typical views are to the account average.
Posting pace
4.2 per week
Suggested baseline: 5.0 per week
01
Breakout videos
These videos beat the account baseline by the widest margin.
02
Content patterns
The themes and formats this account returns to most often.
- 01
Small coffee fixes
42%One common mistake, one clear fix. These videos earn the most saves and shares.
- 02
Behind the counter
33%Fast looks at how drinks are made. The human moments bring steady comments.
- 03
Bean basics
25%Simple buying and storage advice that gives new coffee drinkers a reason to save.
03
Posting rhythm
Cadence and timing across the last 12 weeks.
4.2 posts/week
Suggested baseline: 5.0/week
Best days (UTC)
Tuesday · Thursday
Best hours (UTC)
5-7pm · 11am-1pm
04
Repeatable hooks
Caption and opening patterns supported by the public account data.
05
Three videos to make next
Each idea is tied to a pattern that already worked for this account.
06
Strategy summary
What to keep, what to fix, and where the account can grow.
Keep doing
Fix next